{"id":29822,"date":"2021-03-10T09:22:35","date_gmt":"2021-03-10T08:22:35","guid":{"rendered":"https:\/\/mcaseed.com\/blog\/"},"modified":"2026-03-30T11:28:51","modified_gmt":"2026-03-30T09:28:51","slug":"blog","status":"publish","type":"page","link":"https:\/\/mcaseed.com\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_cta_0 et_pb_promo et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_promo_description\"><h2 class=\"et_pb_module_header\">News<\/h2><div class=\"et_pb_promo_content\"><p>Take a look at digitalisation and the latest news.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_blog_0 et_pb_blog et_pb_bg_layout_light et_pb_posts et_pb_module\"><div class=\"et_pb_ajax_pagination_container\"><div class=\"et_pb_posts et_block_module\"><article class=\"et_pb_post et_pb_post_id_32143 clearfix et_pb_blog_item_0_0 post-32143 post type-post status-publish format-standard has-post-thumbnail hentry category-culture category-culture-en category-digitalisation-en category-digitalisation\"><a href=\"https:\/\/mcaseed.com\/en\/museums\/\" class=\"entry-featured-image-url\"><img decoding=\"async\" src=\"https:\/\/mcaseed.com\/wp-content\/uploads\/2022\/07\/illustration-en-tete-article-mca-seed.jpg\" width=\"1080\" height=\"640\" alt=\"Illustration of the article &quot;Digital transformation for museums&quot;.\" class=\"et_pb_post_main_image\" \/><span data-icon=\"\ue050\" class=\"et_overlay et_pb_inline_icon\"><\/span><\/a><h2 class=\"entry-title\"><a href=\"https:\/\/mcaseed.com\/en\/museums\/\">Digital transformation : the modernisation of museums<\/a><\/h2><p class=\"post-meta\"><span class=\"published\">Jul 14, 2022<\/span> | <span class=\"entry-categories\"><a href=\"https:\/\/mcaseed.com\/category\/digitalisation\/culture\/\" rel=\"tag\">Culture<\/a>, <a href=\"https:\/\/mcaseed.com\/en\/category\/culture-en\/\" rel=\"tag\">Culture<\/a>, <a href=\"https:\/\/mcaseed.com\/en\/category\/digitalisation-en\/\" rel=\"tag\">Digitalisation<\/a>, <a href=\"https:\/\/mcaseed.com\/category\/digitalisation\/\" rel=\"tag\">La Digitalisation<\/a><\/span><\/p><div class=\"post-content\"><div class=\"post-content-inner\"><p>Still too often associated with an &#8220;austere&#8221; or even &#8220;boring&#8221; image, especially by young people, museums can now count on digital transformation to breathe new life into the museum world. Indeed, the advance of digital technologies impacts museums and other cultural institutions in the same way as businesses. The digital transformation of a museum is built around a digital strategy operating on two levels : &#8211; In the &#8220;back office&#8221;, from the point of view of administrative procedures, preparation&#8230;<\/p>\n<\/div><\/div><\/article><article class=\"et_pb_post et_pb_post_id_31362 clearfix et_pb_no_thumb et_pb_blog_item_0_1 post-31362 post type-post status-publish format-standard hentry category-general-information category-generalite\"><h2 class=\"entry-title\"><a href=\"https:\/\/mcaseed.com\/en\/strategy-transformation\/\">How to establish your digital transformation strategy<\/a><\/h2><p class=\"post-meta\"><span class=\"published\">Nov 12, 2021<\/span> | <span class=\"entry-categories\"><a href=\"https:\/\/mcaseed.com\/en\/category\/general-information\/\" rel=\"tag\">General information<\/a>, <a href=\"https:\/\/mcaseed.com\/category\/digitalisation\/generalite\/\" rel=\"tag\">G\u00e9n\u00e9ralit\u00e9s<\/a><\/span><\/p><div class=\"post-content\"><div class=\"post-content-inner\"><p>Investing in digital technology is one of the top priorities of Swiss SMEs today, yet many of them are still lagging behind when it comes to digitalisation. In 2016, 76% of SMEs surveyed in a study by PwC Switzerland believed that digitisation would radically change the market in the next five years. This was before the arrival of the coronavirus crisis, which greatly accelerated the digitalisation of companies. However, the pandemic has shown that many Swiss SMEs are struggling to digitise, as&#8230;<\/p>\n<\/div><\/div><\/article><article class=\"et_pb_post et_pb_post_id_30349 clearfix et_pb_no_thumb et_pb_blog_item_0_2 post-30349 post type-post status-publish format-standard hentry category-general-information category-generalite\"><h2 class=\"entry-title\"><a href=\"https:\/\/mcaseed.com\/en\/terminology\/\">Should we speak of digital transformation, digitisation or digitalisation?<\/a><\/h2><p class=\"post-meta\"><span class=\"published\">Jun 11, 2021<\/span> | <span class=\"entry-categories\"><a href=\"https:\/\/mcaseed.com\/en\/category\/general-information\/\" rel=\"tag\">General information<\/a>, <a href=\"https:\/\/mcaseed.com\/category\/digitalisation\/generalite\/\" rel=\"tag\">G\u00e9n\u00e9ralit\u00e9s<\/a><\/span><\/p><div class=\"post-content\"><div class=\"post-content-inner\"><p>The arrival of new digital technologies in the business world has permanently changed work processes. But it has also changed the vocabulary. From now on, we talk about customer experience, inbound marketing, big data, artificial intelligence, etc. And it is not so easy to find your way around all these terms, which are often closely related to each other. There are many articles on the internet about companies that have succeeded (or not) in their digitalisation, their digital transformation, or&#8230;<\/p>\n<\/div><\/div><\/article><article class=\"et_pb_post et_pb_post_id_29905 clearfix et_pb_blog_item_0_3 post-29905 post type-post status-publish format-standard has-post-thumbnail hentry category-chartered-accountants category-experts-comptables\"><a href=\"https:\/\/mcaseed.com\/en\/accountants\/\" class=\"entry-featured-image-url\"><img decoding=\"async\" src=\"https:\/\/mcaseed.com\/wp-content\/uploads\/2020\/11\/digitalisationcomptable.jpg\" width=\"1080\" height=\"640\" alt=\"Accountants and digitalisation: Time for change\" class=\"et_pb_post_main_image\" \/><span data-icon=\"\ue050\" class=\"et_overlay et_pb_inline_icon\"><\/span><\/a><h2 class=\"entry-title\"><a href=\"https:\/\/mcaseed.com\/en\/accountants\/\">Accountants and digitalisation: Time for change<\/a><\/h2><p class=\"post-meta\"><span class=\"published\">Mar 24, 2021<\/span> | <span class=\"entry-categories\"><a href=\"https:\/\/mcaseed.com\/en\/category\/chartered-accountants\/\" rel=\"tag\">Chartered Accountants<\/a>, <a href=\"https:\/\/mcaseed.com\/category\/digitalisation\/experts-comptables\/\" rel=\"tag\">Experts Comptables<\/a><\/span><\/p><div class=\"post-content\"><div class=\"post-content-inner\"><p>As in many professional sectors, the professions surrounding business accounting are undergoing a profound transformation thanks to digitalization. If the latter provides software solutions facilitating the mastery of accounting, the democratisation of its tools obliges chartered accountants to bring a new added value to their expertise. Fortunately, the explosion in the amount of data to be analysed, resulting from the very exploitation of the digital world, is increasingly placing the&#8230;<\/p>\n<\/div><\/div><\/article><article class=\"et_pb_post et_pb_post_id_29898 clearfix et_pb_no_thumb et_pb_blog_item_0_4 post-29898 post type-post status-publish format-standard hentry category-administration category-administration-en\"><h2 class=\"entry-title\"><a href=\"https:\/\/mcaseed.com\/en\/administrations\/\">The need for digital development in the federal, cantonal and municipal administration<\/a><\/h2><p class=\"post-meta\"><span class=\"published\">Mar 24, 2021<\/span> | <span class=\"entry-categories\"><a href=\"https:\/\/mcaseed.com\/category\/digitalisation\/administration\/\" rel=\"tag\">Administration<\/a>, <a href=\"https:\/\/mcaseed.com\/en\/category\/administration-en\/\" rel=\"tag\">Administration<\/a><\/span><\/p><div class=\"post-content\"><div class=\"post-content-inner\"><p>All the surveys say that the Swiss have confidence in their administration. However, the coronavirus health crisis has highlighted gaps or shortcomings. In a short time it has become clear that the digital transformation of the public sector is not optimal. The public service in this area seems to be lagging a little behind, while the public itself has already changed its behaviour. Social networking, online shopping and the immediacy provided by the internet on smartphones and tablets increase&#8230;<\/p>\n<\/div><\/div><\/article><article class=\"et_pb_post et_pb_post_id_29895 clearfix et_pb_no_thumb et_pb_blog_item_0_5 post-29895 post type-post status-publish format-standard hentry category-banks category-banques\"><h2 class=\"entry-title\"><a href=\"https:\/\/mcaseed.com\/en\/banks\/\">The challenges of the banking world in the face of digitalisation<\/a><\/h2><p class=\"post-meta\"><span class=\"published\">Mar 24, 2021<\/span> | <span class=\"entry-categories\"><a href=\"https:\/\/mcaseed.com\/en\/category\/banks\/\" rel=\"tag\">Banks<\/a>, <a href=\"https:\/\/mcaseed.com\/category\/digitalisation\/banques\/\" rel=\"tag\">Banques<\/a><\/span><\/p><div class=\"post-content\"><div class=\"post-content-inner\"><p>In the space of two decades, the banking sector has had to deal with the arrival of a huge tsunami: the Internet and new technologies. The democratisation of mobile telephony and internet access has inexorably shaken the banking world, which is not known for its flexibility either in customer relations or in its own back office. The arrival of online banks, among others, has forced these large companies to begin their digital transformation sine qua non. The sector is currently tending towards a&#8230;<\/p>\n<\/div><\/div><\/article><article class=\"et_pb_post et_pb_post_id_29888 clearfix et_pb_blog_item_0_6 post-29888 post type-post status-publish format-standard has-post-thumbnail hentry category-immobilier category-real-estate\"><a href=\"https:\/\/mcaseed.com\/en\/real-estate\/\" class=\"entry-featured-image-url\"><img decoding=\"async\" src=\"https:\/\/mcaseed.com\/wp-content\/uploads\/2020\/11\/Immo.png\" width=\"1080\" height=\"640\" alt=\"Digital transformation in the real estate sector\" class=\"et_pb_post_main_image\" \/><span data-icon=\"\ue050\" class=\"et_overlay et_pb_inline_icon\"><\/span><\/a><h2 class=\"entry-title\"><a href=\"https:\/\/mcaseed.com\/en\/real-estate\/\">Digital transformation in the real estate sector<\/a><\/h2><p class=\"post-meta\"><span class=\"published\">Mar 24, 2021<\/span> | <span class=\"entry-categories\"><a href=\"https:\/\/mcaseed.com\/category\/digitalisation\/immobilier\/\" rel=\"tag\">Immobilier<\/a>, <a href=\"https:\/\/mcaseed.com\/en\/category\/real-estate\/\" rel=\"tag\">Real estate<\/a><\/span><\/p><div class=\"post-content\"><div class=\"post-content-inner\"><p>The real estate sector in Switzerland has a rather conservative image, seemingly rightly or wrongly hostile to change. However, forced or coerced, the players in sales and purchasing, as well as property managers, will have to rapidly initiate their digital transformation. However, some have already successfully negotiated the digital shift. Data management, dematerialisation, virtual reality and social networks are changing the game at all levels. Almost 100% of property purchases now start with&#8230;<\/p>\n<\/div><\/div><\/article><article class=\"et_pb_post et_pb_post_id_29882 clearfix et_pb_no_thumb et_pb_blog_item_0_7 post-29882 post type-post status-publish format-standard hentry category-pme category-sme\"><h2 class=\"entry-title\"><a href=\"https:\/\/mcaseed.com\/en\/sme-digitalisation\/\">SMEs and digitalisation<\/a><\/h2><p class=\"post-meta\"><span class=\"published\">Mar 24, 2021<\/span> | <span class=\"entry-categories\"><a href=\"https:\/\/mcaseed.com\/category\/digitalisation\/pme\/\" rel=\"tag\">PME<\/a>, <a href=\"https:\/\/mcaseed.com\/en\/category\/sme\/\" rel=\"tag\">SME<\/a><\/span><\/p><div class=\"post-content\"><div class=\"post-content-inner\"><p>When we think of the Swiss business world, we tend to think mainly of the large multinationals, especially banks. However, almost 98% of all jobs exist thanks to companies with fewer than 250 employees, the so-called SMEs. And companies with fewer than nine people are the most numerous. This particular entrepreneurial world, as disparate in financial means as in personnel, has difficulty, according to many studies, in negotiating its digital transformation. New technologies and the Internet have&#8230;<\/p>\n<\/div><\/div><\/article><article class=\"et_pb_post et_pb_post_id_29879 clearfix et_pb_no_thumb et_pb_blog_item_0_8 post-29879 post type-post status-publish format-standard hentry category-human-resources category-rh\"><h2 class=\"entry-title\"><a href=\"https:\/\/mcaseed.com\/en\/human-resources\/\">Digital transformation: The great challenge for Human Resources Directors<\/a><\/h2><p class=\"post-meta\"><span class=\"published\">Mar 24, 2021<\/span> | <span class=\"entry-categories\"><a href=\"https:\/\/mcaseed.com\/en\/category\/human-resources\/\" rel=\"tag\">Human Resources<\/a>, <a href=\"https:\/\/mcaseed.com\/category\/digitalisation\/rh\/\" rel=\"tag\">Ressources Humaines<\/a><\/span><\/p><div class=\"post-content\"><div class=\"post-content-inner\"><p>With the digitisation, digitalisation and automation of processes, human resources departments are evolving into a new profession, into a more central role within the company. Under the condition that this one is well-prepared for the inevitable digital transformation. Although the HR department no longer produces pay slips or manages leave by hand, it must now face new challenges arising from new technologies. The management of data within the company and its security must be at the heart of the&#8230;<\/p>\n<\/div><\/div><\/article><article class=\"et_pb_post et_pb_post_id_29868 clearfix et_pb_no_thumb et_pb_blog_item_0_9 post-29868 post type-post status-publish format-standard hentry category-general-information category-generalite\"><h2 class=\"entry-title\"><a href=\"https:\/\/mcaseed.com\/en\/professional-sectors\/\">Digitalisation is having a lasting impact on professional sectors<\/a><\/h2><p class=\"post-meta\"><span class=\"published\">Mar 10, 2021<\/span> | <span class=\"entry-categories\"><a href=\"https:\/\/mcaseed.com\/en\/category\/general-information\/\" rel=\"tag\">General information<\/a>, <a href=\"https:\/\/mcaseed.com\/category\/digitalisation\/generalite\/\" rel=\"tag\">G\u00e9n\u00e9ralit\u00e9s<\/a><\/span><\/p><div class=\"post-content\"><div class=\"post-content-inner\"><p>The digital revolution we have been experiencing in recent years is bringing about profound changes in all economic sectors. The need for digitalisation is felt at all levels, not only by large companies or corporations. Process automation goes far beyond office automation. There are now digital tools that enable in-depth analysis of big data for marketing that is ever closer to the customer. New technologies work both ways: &#8211; the back office to facilitate and optimise the work of your employees,&#8230;<\/p>\n<\/div><\/div><\/article><\/div><div class=\"pagination clearfix\">\n\t<div class=\"alignleft\"><a href=\"https:\/\/mcaseed.com\/en\/wp-json\/wp\/v2\/pages\/29822\/page\/2\/?et_blog\" >&laquo; Older Entries<\/a><\/div>\n\t<div class=\"alignright\"><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29822","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reflection blog about our field | MCA Seed-Academy | Suisse<\/title>\n<meta name=\"description\" content=\"These blog articles provide an overview of the 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