{"id":30390,"date":"2021-06-16T11:48:49","date_gmt":"2021-06-16T09:48:49","guid":{"rendered":"https:\/\/mcaseed.com\/digitalisation\/"},"modified":"2026-09-28T12:30:12","modified_gmt":"2026-09-28T10:30:12","slug":"digitalisation","status":"publish","type":"page","link":"https:\/\/mcaseed.com\/en\/digitalisation\/","title":{"rendered":"Digitalisation"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_0 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_0 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone et_flex_column_24_24_ultraWide\">\n<div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><style>.mcah{--navy:#0e4c76;--navy-d:#0a3656;--teal:#34b0c7;--cyan:#28bad2;--red:#df1019;--ink:#172633;--muted:#4f6272;--line:#dbe4ea;--soft:#f2f6f9;font-family:\"Open 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0;color:var(--navy);font-weight:600}.mcah .art{max-width:900px}.mcah .art p{color:var(--ink);font-size:17px;line-height:1.75}.mcah .art p+p{margin-top:14px}.mcah .art ul{padding-left:22px;margin:12px 0}.mcah .art li{font-size:17px;line-height:1.7;margin:6px 0;color:var(--ink)}.mcah .band{background:linear-gradient(115deg,var(--navy-d),var(--navy));color:#fff}.mcah .band .w{padding-top:52px;padding-bottom:52px;display:flex;flex-wrap:wrap;gap:20px 40px;align-items:center;justify-content:space-between}.mcah .band h2{color:#fff;margin:0 0 6px}.mcah .band p{color:#d9e8f1;max-width:56ch}@media(max-width:640px){.mcah .doc .sum ol{columns:1}}<\/style><div class=\"mcah\"><section class=\"hero\"><div class=\"w\"><p class=\"crumb\"><a href=\"\/en\/\">Home<\/a> \u203a Digitalisation<\/p><p class=\"kicker\">Information \u00b7 Digitalisation<\/p><h1>Business digitalisation: challenges and support<\/h1><p class=\"lead\">The internet, management software, big data and artificial intelligence have transformed our daily lives. For businesses, digitalisation has become an essential growth driver. MCA Seed Academy helps you choose the right tools and get the most out of them.<\/p><nav class=\"toc\" aria-label=\"Contents\"><a href=\"#why\">Why digitalise<\/a><a href=\"#support\">Our support<\/a><a href=\"#tools\">Adapt your tools<\/a><a href=\"#start\">Starting a business<\/a><a href=\"#management\">Rethinking management<\/a><\/nav><\/div><\/section><section class=\"sec\" id=\"why\"><div class=\"w\"><p class=\"eb\">Challenges<\/p><h2>Why digitalise your business?<\/h2><div class=\"art\"><p>The digital revolution has permanently changed our daily lives: the internet, IT tools, big data and artificial intelligence are used every day by billions of people. The business world is no exception: <strong>digitalisation has become the spearhead of successful business strategies<\/strong>.<\/p><p>Digital tools help increase revenue and streamline every activity of the company. Thanks to paperless processes, they also make crisis management easier: companies equipped with efficient solutions were able to switch to remote working quickly and smoothly.<\/p><p>For small and medium-sized businesses, however, it is not easy to choose among tools that are sometimes difficult to use, or to find the right software for each area: production, marketing, customer relations, website and social media, human resources\u2026<\/p><p class=\"note\">Paradoxically, running too many software applications can become time-consuming and multiply day-to-day management problems, for you and your employees.<\/p><\/div><\/div><\/section><section class=\"sec alt\" id=\"support\"><div class=\"w\"><p class=\"eb\">Our support<\/p><h2>What MCA Seed Academy offers you<\/h2><div class=\"art\"><div class=\"ben\"><div><b>Optimise your tools<\/b><span>An in-depth audit of your internal processes to get the most out of your digital tools.<\/span><\/div><div><b>Digitalise with an overall vision<\/b><span>Your needs, strengths, industry and customers are all taken into account.<\/span><\/div><div><b>Choose the right software<\/b><span>Solutions tailored to your budget and your short- and long-term strategic choices.<\/span><\/div><div><b>Discover new tools<\/b><span>Big data, collaborative platforms, customer journey analysis: effective tools you may not have thought of.<\/span><\/div><\/div><\/div><\/div><\/section><section class=\"sec\" id=\"tools\"><div class=\"w\"><p class=\"eb\">Digital transformation<\/p><h2>Adapting your tools to your needs<\/h2><div class=\"art\"><p><strong>Digitalisation has become essential<\/strong> to remain competitive and meet customers\u2019 new expectations. Whatever your industry, digital tools are already part of your daily routine: website, office, accounting or CRM software, smartphones and tablets for your sales team, automated exchanges with your suppliers.<\/p><p>If you have chosen your software as your company has grown, it is possible that:<\/p><ul><li>some tools are outdated or obsolete;<\/li><li>several tools include overlapping features;<\/li><li>all-in-one solutions offer features you never use;<\/li><li>your tools no longer match your needs, or new needs call for new tools.<\/li><\/ul><p>In all these cases, unsuitable or cumbersome solutions waste your time, and therefore your money. Cross-functional software such as ERP (<em>Enterprise Resource Planning<\/em>) or CRM (<em>Customer Relationship Management<\/em>) covers every industry, but often makes you pay for features you do not need and fund training to manage overly complex systems.<\/p><p>Our experts know the digital market inside out. They guide you towards better-suited solutions, or even custom-developed software. <strong>The days when businesses had to adapt to their software are over<\/strong>: second-generation digitalisation means finding solutions that adapt to your business.<\/p><\/div><\/div><\/section><section class=\"sec alt\" id=\"start\"><div class=\"w\"><p class=\"eb\">Starting a business<\/p><h2>Start your business without wasting time or money<\/h2><div class=\"art\"><p><strong>Launching your business?<\/strong> Our experts also help you choose your future IT tools. With so much software available, the choice is not easy for beginners or for experienced users. Some tools can also provide services you may never have heard of: a good CRM, for example, collects precise information on your customer journey and automates personalised e-mails.<\/p><p>Your exchanges with customers, suppliers and prospects generate a large amount of data. Used well, it shows how customers find your products, what works, what needs improving and which new markets to target. You gain both an overall view and very precise information to steer your business.<\/p><\/div><\/div><\/section><section class=\"sec\" id=\"management\"><div class=\"w\"><p class=\"eb\">Organisation<\/p><h2>Rethinking management<\/h2><div class=\"art\"><p>Digital tools also improve <strong>your employees\u2019 comfort at work<\/strong>. Tedious, repetitive tasks are automated, combining productivity and ease of use. Most digital solutions create a cross-functional approach that is still unusual in many companies: bringing together data from production, sales, accounting and marketing creates new synergies.<\/p><p>The barriers between departments and overly hierarchical structures fade away: your employees become more involved in the company and form a real team. People often think digitalisation dehumanises work; we will show you that the opposite is true.<\/p><p>Twenty years ago, creating a website was not a priority for entrepreneurs. Today, digitalisation is everywhere, and being supported by specialists in this sometimes complex world is a real asset. The experts at MCA Seed Academy quickly help you choose efficient tools that match your needs.<\/p><\/div><\/div><\/section><section class=\"band\"><div class=\"w\"><div><h2>Take stock of your digital tools<\/h2><p>A digital audit identifies which tools to keep, replace or add, according to your needs and budget.<\/p><\/div><div class=\"cta\"><a class=\"btn btn-p\" href=\"\/en\/contact\/\">Request an audit<\/a><a class=\"btn btn-s\" href=\"\/en\/formations\/\">See our training courses<\/a><\/div><\/div><\/section><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-30390","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business 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