{"id":29882,"date":"2021-03-24T10:40:50","date_gmt":"2021-03-24T09:40:50","guid":{"rendered":"https:\/\/mcaseed.com\/sme-digitalisation\/"},"modified":"2026-03-30T11:28:01","modified_gmt":"2026-03-30T09:28:01","slug":"sme-digitalisation","status":"publish","type":"post","link":"https:\/\/mcaseed.com\/en\/sme-digitalisation\/","title":{"rendered":"SMEs and digitalisation"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>When we think of the Swiss business world, we tend to think mainly of the large multinationals, especially banks. However, almost 98% of all jobs exist thanks to companies with fewer than 250 employees, the so-called SMEs. And companies with fewer than nine people are the most numerous.<\/br><br \/>\nThis particular entrepreneurial world, as disparate in financial means as in personnel, has difficulty, according to many studies, in negotiating its digital transformation.<\/br><br \/>\nNew technologies and the Internet have become part of Swiss society, but it is not easy to integrate digitalisation \"on the fly\". The digital revolution can be experienced negatively by forced decision-makers or by employees hostile to innovations.<\/br><br \/>\nHowever, these profound changes in the way we work have undeniably had some good sides. Big data analysis, artificial intelligence and integrated management software have also become more widespread. They are no longer reserved for large companies with a lot of money.<\/br><br \/>\nJust one example: small businesses can open an online shop with a few clicks. The data from this virtual sales area will be fed into customer experience analysis (CRM) software. The entrepreneur will have at his disposal another vision of the market, of the customer journey in real time, of the opportunities for new services or goods.<\/br><br \/>\nDigitalisation is on the move and the same is true for small businesses with 1-9 employees as for those with 250. It is hard to imagine a craft company without a website, a building contractor making these estimates by hand.<\/br><br \/>\nYet, digitalisation goes much further, whether in internal communication, customer journey analysis or web marketing.<\/br><br \/>\nHere are some keys to what new technologies can do for Swiss SMEs.<\/p>\n<\/div><\/div><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Performance at your fingertips<\/h2>\n<\/div><\/div><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>All companies have had to integrate new technologies little by little: e-mail, website, office automation, digital tools.<\/br><br \/>\nOften there was no initial digital transformation strategy. And some tools or processes may unknowingly hinder the smooth running of the company: duplications, anomalies, overly complicated or faulty software.<\/br><br \/>\nA global approach to all internal processes and exchanges with the outside world - customers, suppliers, marketing, etc. - is a guarantee for optimising work and providing comfort to all employees. Such a strategy also boosts sales channels by shortening them through more precise marketing targeting of customers.<\/br><br \/>\nThere are now a number of software solutions for small businesses, including direct online use. It is true that until recently, such software was only available to large companies. \"Big\" management software integrating accounting, CMS, clouds, marketing tools and data analysis implied a high investment both financially and in terms of staff training.<\/br><br \/>\nFrom now on, it is much easier for an SME to appropriate these high-performance tools and to customise them according to its needs and particularities.<\/br><br \/>\nA local watchmaking company can have access to Big Data analysis and thus a very fine steering of the production, but also of the implementation of future strategies.<\/br><br \/>\nIntegrating digitalisation, especially in marketing, makes it possible to follow new trends as closely as possible, to offer new products that correspond to customers' desires, and to always be one step ahead of the competition.<\/p>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Strengthening the company's culture<\/h2>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>It is not easy, of course, to put in place a real global digitalization strategy.<\/br><br \/>\nThe novelty of advanced technologies can frighten some employees. It is therefore essential to involve employees from the very beginning of the discussions on this digital transformation.<\/br><br \/>\nDigitalisation should optimise and lighten the daily workload in all areas of the company.<\/br><br \/>\nA thorough internal audit will reveal the obstacles, anomalies and duplications of which a company director is not always aware.<\/br><br \/>\nInvolving all employees in downstream work strengthens internal cohesion. Similarly, there may be people in the company who are more comfortable with new technologies. These \"geeks\" can be good relays internally and even, why not, find innovative solutions and take part in the training of colleagues.<\/br><br \/>\nFinally, the current tools give rise to a less pyramidal management and reduce the boundaries between departments. If the marketing department can analyse customer needs in real time and alert production, a real team effort is put in place.<\/br><br \/>\nSuccessful digitalisation means establishing a new internal management and strengthening the company's culture.<\/p>\n<\/div><\/div><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Overcoming the challenges of digitalisation<\/h2>\n<\/div><\/div><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>The main concern for SMEs wanting to join the digital revolution is where to start.<\/br><br \/>\nEach manager may have his or her own vision of digitalisation, specific goals, which will of course not be the same for an SME with an international market as for a small local company.<\/br><br \/>\nMoreover, the world of new technologies is changing rapidly. It is constantly innovating, so it is difficult to get an idea of the tools that can bring a plus to logistics, office automation, human resources management, etc.<\/br><br \/>\nAs mentioned above, the famous cross-functional software such as ERP (Enterprise Resource Planning) or CRM (Customer Relationship Management) have become more common. Most of the time, they can be used in mobile mode thanks to their presence on a cloud or on the Internet. The only difficulty is to choose one that you can afford, both financially and technically. With the plethora of software available, it is easy to waste hours searching for the right one.<\/br><br \/>\nAnd even if the desire or need to open an e-shop is there, the management and implementation of dematerialised sales channels may seem difficult.<\/br><br \/>\nAs with anything new in a company, a real strategy must be drawn up with a needs analysis, specifications, a budget and a schedule.<\/br><br \/>\nFor this, the commissioning of an internal audit is a must. Not only to have support in the decision and choice of digital solutions, but above all to have a fresh look at internal processes.<\/br><br \/>\nThis is what our company offers, and you can be sure that you will receive optimal and personalised answers.<\/br><br \/>\nWe put our in-depth knowledge of the business world and new technologies at your service. Our experience in this field has given us a keen sense of ergonomics and workplace dynamism.<\/br><br \/>\nIt is no longer enough to have an email, a website, or a dedicated cloud to face what some do not hesitate to call the new industrial revolution: digitalisation.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module\" href=\"https:\/\/mcaseed.com\/formulaire-informations\/\">I want to plan my digital transformation<\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,37],"tags":[],"class_list":["post-29882","post","type-post","status-publish","format-standard","hentry","category-pme","category-sme"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SMEs and digitalisation | MCA SeedAcademy | Switzerland<\/title>\n<meta name=\"description\" content=\"Let&#039;s find out what are the key elements and the benefits that digitalisation can bring to Swiss SMEs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mcaseed.com\/en\/sme-digitalisation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMEs and digitalisation | MCA SeedAcademy | Switzerland\" \/>\n<meta property=\"og:description\" content=\"Let&#039;s find out what are the key elements and the benefits that digitalisation can bring to Swiss SMEs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mcaseed.com\/en\/sme-digitalisation\/\" \/>\n<meta property=\"og:site_name\" content=\"mcaseed.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mcaconcept\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-24T09:40:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T09:28:01+00:00\" \/>\n<meta name=\"author\" content=\"pietro@mca-concept.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@McaConcept\" \/>\n<meta name=\"twitter:site\" content=\"@McaConcept\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pietro@mca-concept.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mcaseed.com\\\/en\\\/sme-digitalisation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mcaseed.com\\\/en\\\/sme-digitalisation\\\/\"},\"author\":{\"name\":\"pietro@mca-concept.com\",\"@id\":\"https:\\\/\\\/mcaseed.com\\\/en\\\/#\\\/schema\\\/person\\\/8b0233c0211743c232a2fc549b1aa68c\"},\"headline\":\"SMEs and digitalisation\",\"datePublished\":\"2021-03-24T09:40:50+00:00\",\"dateModified\":\"2026-03-30T09:28:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mcaseed.com\\\/en\\\/sme-digitalisation\\\/\"},\"wordCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/mcaseed.com\\\/en\\\/#organization\"},\"articleSection\":[\"PME\",\"SME\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mcaseed.com\\\/en\\\/sme-digitalisation\\\/\",\"url\":\"https:\\\/\\\/mcaseed.com\\\/en\\\/sme-digitalisation\\\/\",\"name\":\"SMEs and digitalisation | MCA SeedAcademy | Switzerland\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mcaseed.com\\\/en\\\/#website\"},\"datePublished\":\"2021-03-24T09:40:50+00:00\",\"dateModified\":\"2026-03-30T09:28:01+00:00\",\"description\":\"Let's find out what are the key elements and the benefits that digitalisation can bring to Swiss SMEs.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mcaseed.com\\\/en\\\/sme-digitalisation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mcaseed.com\\\/en\\\/sme-digitalisation\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mcaseed.com\\\/en\\\/sme-digitalisation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/mcaseed.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SMEs and digitalisation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mcaseed.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mcaseed.com\\\/en\\\/\",\"name\":\"mcaseed.com\",\"description\":\"MCA Seed-Academy, nouvelle vision du num\u00e9rique !\",\"publisher\":{\"@id\":\"https:\\\/\\\/mcaseed.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mcaseed.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mcaseed.com\\\/en\\\/#organization\",\"name\":\"MCA Seed-Academy\",\"url\":\"https:\\\/\\\/mcaseed.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mcaseed.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mcaseed.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Miniature.png\",\"contentUrl\":\"https:\\\/\\\/mcaseed.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Miniature.png\",\"width\":512,\"height\":512,\"caption\":\"MCA Seed-Academy\"},\"image\":{\"@id\":\"https:\\\/\\\/mcaseed.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mcaconcept\\\/\",\"https:\\\/\\\/x.com\\\/McaConcept\",\"https:\\\/\\\/www.instagram.com\\\/mcaconcept\\\/\",\"https:\\\/\\\/ch.linkedin.com\\\/company\\\/mca-concept\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC1WT0RmNiTycrnzr6FqDuPg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mcaseed.com\\\/en\\\/#\\\/schema\\\/person\\\/8b0233c0211743c232a2fc549b1aa68c\",\"name\":\"pietro@mca-concept.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ee3cfc3b0042f5c51b575f894e18f8f9a46852e81d8e93dcc970b5c96c8b7c7c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ee3cfc3b0042f5c51b575f894e18f8f9a46852e81d8e93dcc970b5c96c8b7c7c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ee3cfc3b0042f5c51b575f894e18f8f9a46852e81d8e93dcc970b5c96c8b7c7c?s=96&d=mm&r=g\",\"caption\":\"pietro@mca-concept.com\"},\"sameAs\":[\"https:\\\/\\\/mcaseed.com\"],\"url\":\"https:\\\/\\\/mcaseed.com\\\/en\\\/author\\\/pietromca-concept-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SMEs and digitalisation | MCA SeedAcademy | Switzerland","description":"Let's find out what are the key elements and the benefits that digitalisation can bring to Swiss SMEs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mcaseed.com\/en\/sme-digitalisation\/","og_locale":"en_US","og_type":"article","og_title":"SMEs and digitalisation | MCA SeedAcademy | Switzerland","og_description":"Let's find out what are the key elements and the benefits that digitalisation can bring to Swiss SMEs.","og_url":"https:\/\/mcaseed.com\/en\/sme-digitalisation\/","og_site_name":"mcaseed.com","article_publisher":"https:\/\/www.facebook.com\/mcaconcept\/","article_published_time":"2021-03-24T09:40:50+00:00","article_modified_time":"2026-03-30T09:28:01+00:00","author":"pietro@mca-concept.com","twitter_card":"summary_large_image","twitter_creator":"@McaConcept","twitter_site":"@McaConcept","twitter_misc":{"Written by":"pietro@mca-concept.com"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mcaseed.com\/en\/sme-digitalisation\/#article","isPartOf":{"@id":"https:\/\/mcaseed.com\/en\/sme-digitalisation\/"},"author":{"name":"pietro@mca-concept.com","@id":"https:\/\/mcaseed.com\/en\/#\/schema\/person\/8b0233c0211743c232a2fc549b1aa68c"},"headline":"SMEs and digitalisation","datePublished":"2021-03-24T09:40:50+00:00","dateModified":"2026-03-30T09:28:01+00:00","mainEntityOfPage":{"@id":"https:\/\/mcaseed.com\/en\/sme-digitalisation\/"},"wordCount":3,"publisher":{"@id":"https:\/\/mcaseed.com\/en\/#organization"},"articleSection":["PME","SME"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mcaseed.com\/en\/sme-digitalisation\/","url":"https:\/\/mcaseed.com\/en\/sme-digitalisation\/","name":"SMEs and digitalisation | MCA SeedAcademy | Switzerland","isPartOf":{"@id":"https:\/\/mcaseed.com\/en\/#website"},"datePublished":"2021-03-24T09:40:50+00:00","dateModified":"2026-03-30T09:28:01+00:00","description":"Let's find out what are the key elements and the benefits that digitalisation can bring to Swiss SMEs.","breadcrumb":{"@id":"https:\/\/mcaseed.com\/en\/sme-digitalisation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mcaseed.com\/en\/sme-digitalisation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mcaseed.com\/en\/sme-digitalisation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/mcaseed.com\/en\/"},{"@type":"ListItem","position":2,"name":"SMEs and digitalisation"}]},{"@type":"WebSite","@id":"https:\/\/mcaseed.com\/en\/#website","url":"https:\/\/mcaseed.com\/en\/","name":"mcaseed.com","description":"MCA Seed-Academy, nouvelle vision du num\u00e9rique !","publisher":{"@id":"https:\/\/mcaseed.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mcaseed.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mcaseed.com\/en\/#organization","name":"MCA Seed-Academy","url":"https:\/\/mcaseed.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mcaseed.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mcaseed.com\/wp-content\/uploads\/2020\/07\/Miniature.png","contentUrl":"https:\/\/mcaseed.com\/wp-content\/uploads\/2020\/07\/Miniature.png","width":512,"height":512,"caption":"MCA Seed-Academy"},"image":{"@id":"https:\/\/mcaseed.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mcaconcept\/","https:\/\/x.com\/McaConcept","https:\/\/www.instagram.com\/mcaconcept\/","https:\/\/ch.linkedin.com\/company\/mca-concept","https:\/\/www.youtube.com\/channel\/UC1WT0RmNiTycrnzr6FqDuPg"]},{"@type":"Person","@id":"https:\/\/mcaseed.com\/en\/#\/schema\/person\/8b0233c0211743c232a2fc549b1aa68c","name":"pietro@mca-concept.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ee3cfc3b0042f5c51b575f894e18f8f9a46852e81d8e93dcc970b5c96c8b7c7c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ee3cfc3b0042f5c51b575f894e18f8f9a46852e81d8e93dcc970b5c96c8b7c7c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ee3cfc3b0042f5c51b575f894e18f8f9a46852e81d8e93dcc970b5c96c8b7c7c?s=96&d=mm&r=g","caption":"pietro@mca-concept.com"},"sameAs":["https:\/\/mcaseed.com"],"url":"https:\/\/mcaseed.com\/en\/author\/pietromca-concept-com\/"}]}},"_links":{"self":[{"href":"https:\/\/mcaseed.com\/en\/wp-json\/wp\/v2\/posts\/29882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mcaseed.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mcaseed.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mcaseed.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mcaseed.com\/en\/wp-json\/wp\/v2\/comments?post=29882"}],"version-history":[{"count":8,"href":"https:\/\/mcaseed.com\/en\/wp-json\/wp\/v2\/posts\/29882\/revisions"}],"predecessor-version":[{"id":37273,"href":"https:\/\/mcaseed.com\/en\/wp-json\/wp\/v2\/posts\/29882\/revisions\/37273"}],"wp:attachment":[{"href":"https:\/\/mcaseed.com\/en\/wp-json\/wp\/v2\/media?parent=29882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mcaseed.com\/en\/wp-json\/wp\/v2\/categories?post=29882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mcaseed.com\/en\/wp-json\/wp\/v2\/tags?post=29882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}