{"id":29888,"date":"2021-03-24T10:58:43","date_gmt":"2021-03-24T09:58:43","guid":{"rendered":"https:\/\/mcaseed.com\/real-estate\/"},"modified":"2026-03-30T11:28:02","modified_gmt":"2026-03-30T09:28:02","slug":"real-estate","status":"publish","type":"post","link":"https:\/\/mcaseed.com\/en\/real-estate\/","title":{"rendered":"Digital transformation in the real estate sector"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>The real estate sector in Switzerland has a rather conservative image, seemingly rightly or wrongly hostile to change. However, forced or coerced, the players in sales and purchasing, as well as property managers, will have to rapidly initiate <strong>their digital transformation<\/strong>. However, some have already successfully negotiated the digital shift.<\/br><br \/>\n<strong>Data management, dematerialisation, virtual reality and social networks<\/strong> are changing the game at all levels. <strong>Almost 100% of property purchases<\/strong> now start with an internet search. The latest health crisis has also accelerated the need for digital transformation even though, admittedly, human contact remains the norm before any purchase.<\/br><br \/>\nIn construction, brokerage, real estate lending and property management, digitisation and digitalisation also seem inevitable. The arrival of Big Data and artificial intelligence are real assets that secure exchanges and accelerate all decision-making processes.<br \/>\nLet's see why the real estate sector cannot do without a thorough digital transformation.<\/p>\n<\/div><\/div><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Digital revolution and real estate sales<\/h2>\n<\/div><\/div><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Some of those involved in digitisation believe that the real estate sector, and especially physical agencies, will disappear, especially in the Anglo-Saxon world. However, one cannot imagine buying a house without physically visiting it.<br \/>\nNevertheless, all upstream and downstream acts can be dematerialised.<br \/>\nOn the contrary, it is no longer uncommon to find not only photos but also <strong>videos of virtual tours<\/strong> and 360\u00b0 photos in the classified ads on the web.<\/br><br \/>\nThis is especially true for off-plan real estate projects, where the immersion provided by the <strong>virtual reality headset<\/strong> is revolutionising the sector.<br \/>\nAnother undeniable sign that digitalisation is going well is that it is increasingly rare for the first step in finding a property to be taken in an agency.<br \/>\nAll purchases now involve at least one search on Google or on classified ad sites. Even if, at some point, a physical visit to the house or flat is always essential.<br \/>\nHowever, some US start-ups have already embarked on<strong>completely virtual sales processes<\/strong>.<\/br><br \/>\nIncreasingly, we are also seeing the emergence of agencies with no office at all. The agents manage the whole process of finding and buying a property virtually, apart from the visits, of course, in person. The real estate agent controls everything in a dematerialized way, from his home, thanks to his computer, his smartphone or his tablet.<br \/>\nNot needing to rent an office allows these new estate agents to greatly reduce their costs, and therefore their commission.<br \/>\nThus, limiting expenses completely through <strong>the complete virtualisation of the real estate agency<\/strong> has resulted in fairly low fixed costs regardless of the amount of the property sale. A novelty that was unimaginable until recently.<\/br><br \/>\nFrom now on, it is no longer possible to conceive of an estate agency without <strong>a website<\/strong> or without a presence on the essential classified ad sites. More and more, buyers and sellers are meeting on general or professional social networks.<\/br><br \/>\nThe real estate sector, often perceived as hostile to change, is undergoing <strong>its digital transformation<\/strong> in an accelerated but sometimes constrained way.<br \/>\nAnd yet this profound change in the way things are done must be done with a clear head, with a real strategy that will transform all the tasks of the estate agents.<br \/>\nBecause, as experience shows, a digital transformation carried out in a hurry will cause major difficulties in the short and medium term.<\/br><br \/>\nA true digitalization must not only touch the aspect of property proposals, virtual visits, exchanges by phone or email, but also the whole back-office and customer relations.<\/p>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Complete digitisation of asset management<\/h2>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Indeed, what can be called \"secretariat\" in simplified terms is already on the road to digitalisation. Office software, spreadsheets, emails, are part of the basic tools of the real estate agency organisation but also of the construction and property management companies.<\/br><br \/>\nListing, classification of properties, management of leases, and even electronic signatures on tablets are gradually becoming part of everyday life.<br \/>\n<strong>For large property management and construction companies<\/strong>, this means better management of client resources, but also of staff and administration in general. Fees, taxes, and all paperwork can be digitised and their management automated.<\/br><br \/>\nDematerialisation also allows access to all data from anywhere at any time. During a visit, an agent can consult other offers suitable for customers. In an exchange with investors, an asset manager may present a chart of accounts.<br \/>\nAll digital tools shorten delays and also secure exchanges through <strong>the use of the Cloud and blockchains<\/strong>.<\/br><br \/>\nIt is easy to transfer the management of the inventory of fixtures to a tablet and to sign leases remotely. For their part, blockchains are making a strong entry into the market. They speed up <strong>fiduciary exchanges<\/strong> while providing unparalleled security for all processes.<\/br><br \/>\nFinally, <strong>a mortgage broke<\/strong>r can be aware in real time of market developments, bank rates, etc.<\/p>\n<\/div><\/div><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>The importance of big data<\/h2>\n<\/div><\/div><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>The analysis of data by <strong>artificial intelligence tools<\/strong> and cross-functional software such as CRM - customer relationship management - is an inevitable development. And, if the digital transformation is done well, it can only be positive for all real estate players.<br \/>\nA real estate agent will have at his or her disposal a software solution that automatically cross-references client data, needs and desires, with properties on the market.<\/br><br \/>\nCross-referencing data with <strong>artificial intelligence solutions<\/strong> provides investors and property managers with real-time market forecasts. Similarly, artificial intelligence can accurately calculate the return on investment of rents, property projects and all financial data.<\/br><br \/>\nIn a very tight real estate sector, <strong>the predictive analysis<\/strong> provided by big data and artificial intelligence is an undeniable advantage over the competition.<\/p>\n<\/div><\/div><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Valuable help<\/h2>\n<\/div><\/div><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>The world of real estate is therefore changing rapidly and, while the human element is still at the heart of the transaction, digitisation is opening up opportunities and facilities that cannot be ignored.<br \/>\nBuying a house is always a special moment in the life of a person or a family. We are therefore not yet on the way to a total digitisation of the purchasing act, except for sales on plan, but everything else can be digitised.<\/br><br \/>\nWhether it is for agencies selling and buying property or for managers and brokerage firms, digital transformation, which is still in its infancy, is one of the major challenges of the years to come. Indeed, it is the only winning strategy to be implemented at the moment.<br \/>\nHowever, if it is done in a hurry, without taking into account a global vision and its effects on internal and external exchanges, it can lead to serious short-term management problems.<\/br><br \/>\nTo better manage this digital revolution, it is best to call on <strong>outside experts<\/strong> who will have a fresh look at your company and its operations.<br \/>\nOur digital transformation consulting company, MCA Seed Academy, offers you to carry out <strong>a global internal audit<\/strong>.<\/br><br \/>\nOur professionalism, our knowledge of the latest digital solutions, our power of analysis of the ergonomics, will already be assets for you to serenely negotiate your digital revolution. <strong>A fresh eye guarantees innovative and effective solutions.<\/strong><br \/>\nWe will be able to offer you solutions to avoid <strong>anomalies in internal processes<\/strong>, duplication of effort and obstacles to efficient work.<\/br><br \/>\nWe will also support you in the development of innovative management and a more transversal management of your real estate company. Digitalisation often gives rise to a new, more efficient and calmer way of managing all your employees' tasks.<\/br><br \/>\nA successful digital transformation means, above all, having a pleasant and efficient control centre that facilitates the day-to-day work of all staff but also helps them to implement winning strategies in the face of competition.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module\" href=\"https:\/\/mcaseed.com\/formulaire-informations\/\">I am considering a digital transformation for my company<\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":29891,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,38],"tags":[],"class_list":["post-29888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-immobilier","category-real-estate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital transformation of real estate | MCA SeedAcademy | Switzerland<\/title>\n<meta name=\"description\" content=\"The big changes in the real estate sector have already started, the digitalisation of the sector has been underway for some years.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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