It is a given: digital transformation is a must for companies. And yet, contrary to what you may read in some articles, carrying out a successful digitalization strategy is not an easy task. Switching a service to all-digital, automating customer follow-up processes, finding the right tools and the right internal organisation: these are all pitfalls in a project that has become unavoidable. Here are some keys to mastering this real internal revolution.Do not underestimate the difficultyLet's face...