Home › Training › Communication
Training · Communication and prospecting
Business communication and prospecting training
Our business communication and prospecting training helps your SME gain visibility: well-organised documentation, a consistent presentation and the right digital marketing tools to attract customers and employees.
Organising documentation
Poorly filed documents, on paper or digital, make your employees lose a lot of time.
A filing method and processes for handling and archiving improve the flow of information and reduce the risk of loss. Digitisation also frees up space in your premises.
- File according to your needs
- Digitise documentation
- Find information faster
Presenting your company
A potential customer must quickly understand who you are, what you offer and why. Your presentation must stay consistent everywhere: trade fairs, About page, social media, telephone prospecting.
Mission, values, needs you meet: we work on these points with you, along with the most suitable communication channels.
- Clarify your message
- Align all materials
- Choose the right channels
Digital marketing for SMEs
Websites, social media and search engines have transformed marketing. Landing pages, Google or Facebook ads, LinkedIn and Instagram pages are now within reach of any SME.
The training presents these tools and teaches you to create a landing page, launch a paid campaign and improve your website's search engine ranking.
- Create a landing page
- Launch advertising campaigns
- Improve your SEO
Positioning against the competition
In a competitive market, good positioning is essential, especially against well-established competitors or those with more resources.
Based on everyone's strengths and weaknesses, you adjust your offer and communication to stand out.
- Which competitors should you watch?
- Which targets do they aim for?
- Which offers and channels do they use?
- Analyse the competition
- Define what makes you different
- Adapt the offer and the message
Caring for the company's image
Your company's image influences the trust of customers and partners. It is built through consistent materials, website and online presence.
- Consistent visual identity
- Polished online presence
- Customer reviews and recommendations
Attracting new employees
Clear communication about your values and working conditions helps attract the right profiles. Your employer brand deserves as much care as your commercial brand.
- Promote your employer brand
- Publish your job offers
- Attract the right profiles
Frequently asked questions
Communication and prospecting: your questions
Where should digital marketing start?
With a clear company presentation and an up-to-date website. Then come search engine optimisation, one or two social networks suited to your customers and, if needed, paid campaigns.
Do you need to be on every social network?
No. One or two well-chosen networks, updated regularly, work better, for example LinkedIn for a business clientele.
Does the training include Google SEO?
Yes: the basics of search engine optimisation, keyword selection and the structure of an effective page.
Our other training courses
Continue your digital transformation
Training request
Request a training course
An MCA Seed Academy expert will contact you quickly to define a training course suited to your company.